Why is unique content important?

You might have hear that “content is the king”. And while that used to refer to written long-form content, today it’s shifting towards visual content. And the best performing format out there is video.

Especially short-form vertical videos, such as Facebook and Instagram Reels, TikTok videos, and most recently YouTube Shorts.

Another popular content are Instagram carousels as they tell the story with the help of multiple images.

You see, your target audience is looking for value. And this value comes in the form of tips, unique information, advice, captivating stories. It’s not about direct sales – it’s all about the personality of your brand. And you are your brand.

So make sure to get in front of your audience in the best way possible.

The power of numbers

My brand in numbers

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